Article Marketing is a great way to drive traffic to your web sites and blogs if you know what you are doing in your Resource Box.
If you don’t know what you are doing, you can end up wasting your time and making a mess of things.
At The End Of Every Article
At the end of every article is an extra section called the Resource Box, or sometimes called the Author Bio. The goal of your article is to give your prospect good actionable information that leads them right into this little section of text where you can include links back to your web sites and blogs.
How To Mess Things Up
The problem comes when writers take the term Author Bio too seriously and begin to tell the reader all about themselves and their accomplishments. This is great if you are looking for an ego stroke but it’s a disaster if you are wanting to create traffic, build your list and make profits.
Another trap here is believing that the Resource Box is the place to convince the reader that you are an expert. Here’s the bottom line – if you have not convinced the reader in the body of your article that you are an expert, it’s way too late by the time they are reading the Resource Box, if they are reading it at all.
Think of it this way – if you begin the Resource Box with information about you, it’s like announcing to the reader “The article is now over and you can go away.” Not quite the outcome you want, right?
What To Do Instead
The most important thing to remember is that the Resource Box flows right out of the article and is in fact the very next paragraph. Did you get that, the very next paragraph?
So you want your article to flow right into the Resource Box and into an invitation for your prospect to get more good information from you in exchange for their email address.
When you have done your job well by the time your prospect gets to the end of your article they are eager to get more information from you and Boom! there is your link for more information.
2 Extra Tips
Whatever you offer in your Resource Box make sure it meets these two requirements:
1) The offer is related to the article they just read. I know that sounds so obvious but you should see some of the stuff I see.
2) The offer is a sample of a product you can offer them later. When they enjoy the sample, they are much more likely to invest in the product.
A good Resource Box goes like this: