Business cards are exchanged daily to help people get to know you and the business and/or service that you have to offer. Without a business card, it is hard to pass along your information to the people you meet everyday. This inexpensive form of advertising is one of the most vital tools for any business. However, it is important that plastic business cards are designed correctly. Otherwise, it might get tossed in the trash or forgotten. Fortunately, the following tips will help you to make an impact with you business card.
First, make sure that your logo is bold. It should stand out the most on the card before anything else, including your name. This is the first thing that you want people to notice when you hand them your card, and you also want them to remember it. The logo should also coordinate with the branding of your company. If your company is modern and industrial, make sure that the font and printing of your company matches this theme on your business card. Otherwise, you might be conveying a different image to the customer when you hand them the card.
Next, make sure to include information that is important to the customer or potential customer. Typical plastic business cards contain a company name, an individual name, a job title, an address, a phone number, an email address, and a brief description of the services offered. For example, an accounting firm might have a tagline that reads, for all of your tax, accounting, and payroll needs. This will help the customer to identify a need for the business and the business card. They will want to keep the card in their wallet for future use.
Sometimes it is also helpful to include visual images and objects that add appeal and create interest on the business card. This is particularly helpful for creative jobs. It helps their business cards to stand out when they are sitting in a pile of boring cards. Another common image that many people are placing on these cards is a QR code. This code can be scanned to link contact information directly to a persons smart phone. It is an innovative way to use technology, and it makes a business card much more interactive. This way, if someone throws away the business card, they will have retained the contact information because they will have already scanned the code.
Although there are several ways to network in the business world today, plastic business cards still remain one of the most effective tools. They are an inexpensive tool to ensure that people know who you are and will enlist your services. With these suggestions, you can ensure that your cards with make an impact.